Why do I need to have a practice change?

Two primary reasons: 

1. Valuable carbon credits are in high demand, and buyers are only willing to purchase credits that demonstrate a change. Credits generated as a result of practice changes are valuable because they represent new benefits to soil carbon and emissions, above and beyond “business as usual.” 

2. These types of valuable credits are extremely rare – that’s why buyers come to us and are willing to pay high prices. That’s also why we’re able to guarantee a credit payment minimum. Past carbon markets have been unsuccessful because buyers did not see the credits as truly valuable without the practice change requirement.